43
brita water bottle filter
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Price range
Good$7.95–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$308K$308K/yr · 141K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad8,602.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf