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brewers shirt
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Growth
Great+98.7%90-day search growth — must beat 0% to launch
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$9.40–$49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good733.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 83K searches
Signals High Returns