60
bowling tape
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 397K searches
Avg price
Great$69.28avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great442.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$5.13–$240.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Signals High Price