57
bowling shammy
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good938.7avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.94–$30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$445K$445K/yr · 504K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.7%90-day search growth — must beat 0% to launch