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bowling powder
Worth a lookShows low returns (0.9%), but soft demand (-18.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.90–$44.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 47K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch