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bowling pins

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A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 16Conversion 19Competition 12Returns 50Price range 93Avg price 95Brand share 21Review moat 80Quality gap 77

Avg price

Incredible$35.28

avg listing price — sweet spot $15–$100

Price range

Great$12.91–$84.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great403.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good3.0%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 132K searches

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

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