43
bow string wax
Skip itPrices mostly outside the sweet spot ($6.02–$14.48) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good896.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$160K$160K/yr · 107K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.20avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$6.02–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100