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bow sight tape
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible95.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$276K$276K/yr · 99K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$210.13avg listing price — sweet spot $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$8.65–$466.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price