40
bounce board
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great221.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$101.62avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Bad$23.25–$380.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 133K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.3%90-day search growth — must beat 0% to launch