35
boston celtics beanie
Skip itSoft demand (-86.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.45avg listing price — sweet spot $15–$100
Review moat
Great210.36avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.95–$40.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 22K searches
Growth
Bad-86.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier