44
bore light
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Review moat
Good1,272.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$4.49–$23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 50K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch