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Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.43–$49.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 6% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad19,098.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 110K searches