Skip to content
30

bobby boucher football jersey

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 27Conversion 11Competition 52Returns 16Price range 94Avg price 81Brand share 13Review moat 53Quality gap 18

Price range

Great$14.91–$26.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.59

avg listing price — sweet spot $15–$100

Review moat

Good1,394.33

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 135K searches

Trend