58
bobber stops
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good758.39avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 247K searches
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Price range
Bad$5.08–$16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand