57
boat trailer
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$114.02avg listing price — sweet spot $15–$100
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$534K$534K/yr · 450K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,312.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.00–$1612.97cheapest to priciest tracked listing — scored on the share inside $15–$100