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Launch itA $1.3M/yr market growing +101.8% this quarter with returns at 2.7% — clears our launch bar.
Avg price
Incredible$40.36avg listing price — sweet spot $15–$100
Growth
Great+101.8%90-day search growth — must beat 0% to launch
Market size
Great$1.3M$1.3M/yr · 474K searches
Price range
Good$15.19–$131.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,423.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
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