64
boat storage
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.33avg listing price — sweet spot $15–$100
Growth
Great+101.0%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay1,746.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.88–$255.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$150K$150K/yr · 401K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale