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boat plug
Worth a lookShows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+86.0%90-day search growth — must beat 0% to launch
Review moat
Good826.39avg incumbent reviews — the moat a new listing must climb
Market size
Good$380K$380K/yr · 313K searches
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$5.57–$19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality