72
boat ladder
Launch itA $1.4M/yr market growing +258.0% this quarter with returns at 4.0% — clears our launch bar.
Growth
Incredible+258.0%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Review moat
Great242.22avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.4M$1.4M/yr · 618K searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$116.94avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$14.40–$874.45cheapest to priciest tracked listing — scored on the share inside $15–$100