49
boat kill switch
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Growth
Great+98.1%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good701avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Price range
Okay$7.08–$19.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$127K$127K/yr · 156K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf