69
boat gas cap
Worth a lookShows a thin review moat (89 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible88.7avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+120.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.24avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$6.87–$78.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$81K$81K/yr · 67K searches