48
boat console
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great116.26avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$305.88avg listing price — sweet spot $15–$100
Market size
Bad$98K$98K/yr · 200K searches
Price range
Bad$30.31–$595.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale