47
boat compass
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great299.2avg incumbent reviews — the moat a new listing must climb
Growth
Great+69.0%90-day search growth — must beat 0% to launch
Avg price
Good$103.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$313K$313K/yr · 126K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$13.16–$283.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price