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boat bottom paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great471.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$107.32avg listing price — sweet spot $15–$100
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$28.52–$219.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$131K$131K/yr · 80K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price