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blue wristbands
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$6.06–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,605.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 30K searches