40
black paracord
Skip itPrices mostly outside the sweet spot ($5.26–$12.54) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,046.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$7.64avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.26–$12.54cheapest to priciest tracked listing — scored on the share inside $15–$100