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black history month stickers
Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great104.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.06avg listing price — sweet spot $15–$100
Market size
Bad$8K$8K/yr · 29K searches
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.05–$12.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier