Skip to content
63

bike water bottle holder

Launch it

A $1.3M/yr market growing +90.4% this quarter with returns at 3.8% — clears our launch bar.

Market size 83Growth 87Conversion 72Competition 48Returns 40Price range 64Avg price 56Brand share 56Review moat 25Quality gap 65

Growth

Great+90.4%

90-day search growth — must beat 0% to launch

Market size

Great$1.3M

$1.3M/yr · 1.6M searches

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.20–$30.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.68

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Bad4,613.88

avg incumbent reviews — the moat a new listing must climb

Products