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bike disc brake pads
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.64avg listing price — sweet spot $15–$100
Price range
Good$6.13–$28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,116.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 62K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand