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bib boards for runners
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good947.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 558K searches
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.57–$13.22cheapest to priciest tracked listing — scored on the share inside $15–$100