73
beach chair
Launch itA $13.4M/yr market growing +185.4% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$13.4M$13.4M/yr · 12.7M searches
Growth
Incredible+185.4%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$77.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$19.52–$156.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay3,320.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale