54
bbs .177
Worth a lookShows low returns (0.6%), but a deep review moat (6,202 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$4.71–$33.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$463K$463K/yr · 261K searches
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,201.6avg incumbent reviews — the moat a new listing must climb