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baylor university apparel
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.99–$102.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,074.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 148K searches