35
basketball scorebook
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great139.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$8.58–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$50K$50K/yr · 74K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier