33
basketball mat
Skip itSoft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible41.64avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.36avg listing price — sweet spot $15–$100
Price range
Incredible$22.38–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 50K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch