18
baseball helmet with face guard
Skip itSoft demand (-52.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.85avg listing price — sweet spot $15–$100
Price range
Incredible$15.89–$53.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,757.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 35K searches
Growth
Bad-52.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns