Skip to content
69

baseball display case

Launch it

A $1.4M/yr market growing +81.3% this quarter with returns at 1.0% — clears our launch bar.

Market size 85Growth 84Conversion 94Competition 43Returns 95Price range 74Avg price 63Brand share 58Review moat 63Quality gap 22

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 907K searches

Growth

Great+81.3%

90-day search growth — must beat 0% to launch

Price range

Good$4.62–$44.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good960.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.54

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Trend