57
ball pump
Launch itA $4.7M/yr market growing +10.8% this quarter with returns at 1.7% — clears our launch bar.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.7M$4.7M/yr · 1.8M searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$6.96–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,078.62avg incumbent reviews — the moat a new listing must climb