58
backstop net
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$86.16avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good752.59avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$200K$200K/yr · 174K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.44–$505.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price