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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Growth
Incredible+149.4%90-day search growth — must beat 0% to launch
Review moat
Great127avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 19K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.99–$12.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending