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baby soccer ball
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.91–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,294.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 73K searches
Signals No Dominant Brand