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auburn flag
Worth a lookShows a sweet-spot price point ($23.56 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$23.56avg listing price — sweet spot $15–$100
Review moat
Great121.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$10.74–$34.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand