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50

astros shirt

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 63Conversion 20Competition 93Returns 24Price range 76Avg price 92Brand share 52Review moat 62Quality gap 25

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$21.82

avg listing price — sweet spot $15–$100

Price range

Great$7.41–$40.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.2%

90-day search growth — must beat 0% to launch

Review moat

Good1,000.99

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$71K

$71K/yr · 201K searches

Products