40
astros hat
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.79avg listing price — sweet spot $15–$100
Price range
Great$9.65–$37.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good846.09avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$135K$135K/yr · 221K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand