54
ascender
Worth a lookShows a sweet-spot price point ($47.29 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Great$47.29avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great$13.88–$121.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.98avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 137K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality