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Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great102.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.10avg listing price — sweet spot $15–$100
Price range
Great$11.78–$75.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$26K$26K/yr · 25K searches
Signals Low Review Barrier