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Worth a lookShows searches that convert (12.7% search→purchase), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.14–$59.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great299.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 41K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Low Review Barrier