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Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.52avg listing price — sweet spot $15–$100
Price range
Great$6.41–$54.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good764.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$436K$436K/yr · 668K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch