50
ar sights
Worth a lookShows a sweet-spot price point ($79.98 avg), but soft demand (-13.2% this quarter) keeps it on the watch list.
Avg price
Great$79.98avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$510K$510K/yr · 425K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,666.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Price range
Bad$14.11–$477.80cheapest to priciest tracked listing — scored on the share inside $15–$100