48
ar mag holder
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.33avg listing price — sweet spot $15–$100
Price range
Great$11.81–$72.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,136.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 141K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch